Hi,
If you are reading this, you are interested in our sales process.
In this piece I will discuss our promise to every client: maximising your financial outcome, doing so quickly and confidentially.
Here is the journey from first contact to settlement:
The first call is about understanding your current circumstances:
We also clarify practical matters – lease, stock, plant & equipment, goodwill allocation, valuation approach, and marketing expectations. Our aim is to answer every question and confirm whether we can help.
If we believe we can deliver the outcome you seek, we move to a full market appraisal and valuation. Without a comprehensive appraisal, advice is guesswork; with it, we can craft your narrative, advise on structure, and select the best sale strategy.
We don’t do half measures – it’s a full appraisal or nothing. There is no obligation to list; any appraisal fee is rebated against the selling fee upon completion. The appraisal takes eight hours or more, depending on complexity.
Both Adrian and I have bachelor degrees, Adrian is a Chartered Accountant member for 40 years and I am a member of the Australian Institute of Business Brokers, REIWA, and the NTAA, so you can be confident in the result.
Knowing today’s value – and the levers that lift it – gives you a roadmap. Small changes over 6-12 months can deliver significant results. Your appraisal includes tailored exit advice and a shortlist of operational levers that raise price, improve terms, and attract stronger buyers.
In most cases the process is straightforward.
We will send a brief information checklist:
We gather everything a buyer’s adviser will ask during due diligence, eliminating surprises and negotiation traps.
With a Chartered Accountant on the team, we prepare for every eventuality before we list.
Once we provide a listing price and range, you have the confidence to decide with full transparency. We then sign an authority‑to‑act agreement, set allocation, and communicate tax advice from your accountant.
We state the facts and tell the truth. The information memorandum is detailed enough for a buyer to commit. We write the ads, launch them on selected nationwide websites, and maintain strict confidentiality. Most campaigns go live within 7–10 business days.
Enquiries are screened and covered by a confidentiality agreement, protecting both seller and buyer. Information is destroyed if the buyer does not proceed.
After reviewing the IM, serious buyers submit further questions. Once clarified, we arrange an on‑site meeting so everyone can assess fit and next steps.
Motivated buyers submit a non‑binding, conditional offer – capturing the verbal discussions in writing. We review each clause together.
Multiple offers may arrive; each must be acknowledged. The seller can accept, counter, or decline, but each offer is executed to completion before moving to the next.
Common conditions include:
We liaise with accountants, agents, lawyers, settlement agents, finance brokers, and bank managers – ensuring nothing is missed and you remain protected.
Once the purchase agreement is unconditional, we move smoothly to settlement. Your settlement agent transfers assets or shares and updates licences so the buyer takes possession – and cash flow – on the agreed date. Handover runs from possession through the agreed training period to learn systems and processes.
From discovery through valuation, nationwide marketing, negotiation, due diligence, and settlement, our process has delivered $500 M worth of business sales across the South West. Countless testimonials attest to the results.
Confidentiality, rigorous appraisal, data‑driven marketing, and deep market knowledge combine to maximise price and shorten time on market. Our AIBB membership gives us real‑time comparable data, and our internal database tracks thousands of buyers.
Business valuers are paid to give you a number; we’re paid to achieve it. That incentive drives creativity and tenacity in every deal.
Attention to detail makes the process look fast and effortless. Our experience in marketing, sales, negotiation, contracts, commercial leasing, and transactions keeps momentum high and surprises low.
The appraisal is the cornerstone – whether you plan to sell next week or next year. It speeds due‑diligence, attracts the right buyers, and smooths every stage of the transaction.
I hope you got some value out of this piece, if you’d like to explore saleability, value strategies, or you’re ready to list, call or email and we’ll ensure you’re looked after.
Cameron Seale
0450 529 080
cameron@seale.com.au
